Being a small business owner in Calgary means keeping up with trends. That can be a daunting task when you’re focusing on running a business.
Fortunately, it doesn’t have to be complicated or overwhelming. There are a few simple steps you can take to stay on top of trends. We’ve rounded up five things you can do to keep current.
Read the News
Do you want a way to learn about the latest trends? Read newspapers, magazines and other publications. These are excellent sources of what’s going on in the world and your industry.
Are you worried you don’t have time to read? You don’t have to spend long doing it. Your news source(s) of choice need not be in print – it could also be digital. If you have a tablet or smartphone, you could have the news delivered straight to that device.
Get on Social Media
Facebook, Twitter and even Pinterest aren’t just for high school students. These popular social media sites have business applications, as well.
Creating a profile on relevant social media sites allows you to keep up to date on what trends are hot, and how they will affect your business.
Join Industry Associations
Becoming a member of an industry association is an easy way to stay up to date with trends. Industry associations are groups for people involved in a specific industry.
Typically, industry associations have publications and websites which contain the latest news which is of interest to their members. These resources are an excellent way to learn about what’s new.
Keep an Eye on the Competition
Knowing what the competition is up to is also a good way to learn about the latest trends. In fact, it’s a good survival strategy.
How do you keep tabs on your competitors? Check out their websites. Take a look at what they’re doing with their advertising. Visit their store to get an idea of what their take is on trends.
Study the Stats
The province and the Canadian government are excellent sources for statistical information. Why do statistics matter to businesses? They can tell you what trends are taking place, which are over and which are about to take off.
Where can you find statistics? Service Alberta is a good place to start. StatsCan is your go-to for national statistics.
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Are you a business in Calgary that wants to stay competitive? Call Dynamix Solutions today at 403-456-2183. Since 2001, Dynamix Solutions has been providing managed IT services to small businesses. We understand that the best way to remain ahead of the curve is to focus on your core business.
That’s why we handle all of your IT needs, including systems administration, network monitoring and reporting, support, training, security and design. Don’t let your worries about IT hold your small business back from reaching its full potential. Let Dynamix Solutions take care of them, so you can do what you do best.